NFL games are a huge draw for sports fans, and having NFL Sunday Ticket available in your bar or restaurant can be a game-changer. With this premium sports package, your customers can catch every out-of-market game, making your establishment the go-to spot on game days. Here’s everything you need to know about getting NFL Sunday Ticket for your bar or restaurant and ensuring you’re set up with the best provider to support it.
1. Understand the Value of NFL Sunday Ticket for Your Business
NFL Sunday Ticket allows you to broadcast any out-of-market NFL game, giving you access to a wider variety of games than local cable channels alone. For a bar or restaurant, this can significantly increase foot traffic on Sundays, as it brings in fans who want to watch their favorite teams play, even if those teams aren’t covered locally. More customers on game day can mean more food and drink sales, so it’s a worthwhile investment for many establishments.
Pro Tip: Promote NFL Sunday Ticket in your marketing materials and social media channels. Letting fans know they can watch their favorite team at your place can help draw a bigger crowd.
2. Choose a Commercial TV Provider with NFL Sunday Ticket Access
NFL Sunday Ticket is currently offered exclusively through DirecTV for commercial customers. This means that if you want to show out-of-market NFL games, DirecTV is the only provider with the rights to offer this package in the United States.
When working with DirecTV, you’ll need to purchase a commercial plan that includes NFL Sunday Ticket. Be sure to ask for a business package, as residential plans aren’t permitted for public viewing and don’t meet legal requirements for commercial spaces. Learn more about this provider here.
3. Pick the Right Package Based on Your Business Needs
DirecTV offers different NFL Sunday Ticket packages for businesses, often tailored to factors like the size of your bar or restaurant. For instance, larger venues may need a more robust package to accommodate multiple screens and channels. Generally, packages can vary in price based on seating capacity and the number of screens required. Here are some options to consider:
- Small Bars/Restaurants: If you have a smaller venue, look for a package designed for limited seating capacity. This option is typically more affordable and still gives you access to all NFL Sunday Ticket games.
- Medium to Large Bars/Restaurants: For larger spaces, you’ll likely need a premium package that accommodates multiple TVs. This setup allows you to show several games at once, which is ideal for a sports bar or larger establishment where different customers may want to watch different games simultaneously.
4. Consider Multi-Screen Viewing for Maximum Game Coverage
If you want to offer the ultimate game-day experience, consider a multi-screen setup that allows you to display several games at the same time. DirecTV’s packages for businesses often support multi-screen options, meaning you can show different NFL games on each TV. This setup caters to a more diverse crowd by giving customers the freedom to watch the game of their choice.
Pro Tip: Arrange TVs strategically around your establishment, ensuring all seats have a good view. Label each screen with the teams playing to make it easy for fans to find the game they want to watch.
5. Ensure Reliable Service and Support
During high-stakes games, the last thing you want is technical issues interrupting the experience. Choose a TV provider that offers reliable service and provides dedicated support for business customers. DirecTV has a dedicated support line for commercial accounts, so be sure you have the contact information handy in case any issues arise on game day.
Additionally, you may want to test the service and setup before the NFL season starts to make sure everything runs smoothly. Regular checks and maintenance of equipment will also help prevent interruptions.
6. Calculate the Cost and Budget Accordingly
NFL Sunday Ticket for business is an investment, but it can be well worth it for bars and restaurants that attract NFL fans. The cost for a commercial Sunday Ticket package is typically based on the seating capacity of your establishment. Larger venues can expect higher fees, so it’s essential to factor this into your budget. Consider how much business NFL Sunday Ticket is likely to bring in, and balance this against the cost.
Some businesses charge a cover on game days or run special promotions to offset the cost of the package. Think about what might work best for your location to make the most of your investment.
7. Check Licensing and Legal Requirements
NFL games, like all live television broadcasts, are subject to copyright laws. It’s essential to use a commercial TV package that includes the proper licensing for public viewing. DirecTV’s NFL Sunday Ticket for businesses includes these licenses, so you don’t have to worry about legal issues.
Attempting to show games on a residential plan or using unauthorized streaming services in a commercial setting can result in hefty fines and other penalties. Protect your business by ensuring you have the proper commercial licensing.
8. Promote NFL Sunday Ticket to Your Customers
Once you have NFL Sunday Ticket, let your customers know! Promote it on your social media, in email newsletters, and on signage within your establishment. Consider using banners, posters, or digital screens to remind customers that they can catch all NFL games at your bar or restaurant.
Offering special promotions, like game-day drink specials or happy hour pricing, can help attract even more customers. Make it clear that your bar or restaurant is the go-to place for fans looking to watch out-of-market games.
9. Bundle with Other Services if Possible
If you’re using DirecTV for NFL Sunday Ticket, consider bundling it with other services like high-speed internet or phone services if DirecTV offers such options in your area. Bundling can sometimes reduce costs and simplify your billing by consolidating all your services under one provider. Some providers even offer special promotions for bundling, so it’s worth asking about any potential deals when you sign up. You can contact one of these providers at this link.
10. Prepare for Peak Game Times and Customer Flow
NFL Sunday Ticket can lead to higher-than-normal customer turnout, so prepare accordingly. This includes having enough staff, drinks, and food on hand to handle the crowd. Creating a seamless experience during NFL Sundays not only boosts customer satisfaction but also encourages repeat business and positive word-of-mouth.
Make sure your setup is organized so customers can enjoy the games without crowding or waiting. Keep the flow in mind when arranging seating and TVs, and consider areas where fans might congregate to watch their team.
Conclusion: Make Your Bar or Restaurant the Ultimate NFL Destination
NFL Sunday Ticket can transform your bar or restaurant into a destination for NFL fans. By choosing the right commercial package, ensuring reliable service, and creating an inviting environment for game day, you’re setting up your business for success. With a thoughtful approach, you can attract loyal customers, boost your revenue, and make your establishment the go-to spot for NFL Sundays. So, get ready for kickoff and enjoy the benefits that come with being a premier location for NFL games!